Our Purpose: Make our world simply amazing.

Our brand is a reflection of the people who work here. We believe that small changes over time can make a big difference and, most importantly, that change starts from within. Our mission is to take actions that will make a positive impact in our company, our communities, and our world

In 2020, we created an internal Board of Change Makers. This is a volunteer group of employees that represent the entire team and work to transform our collective passions and shared purpose into tangible actions. As a collective group, we’ve chosen to focus our initial efforts in the four key areas of Nutrition, Sustainability, Education and Diversity & Inclusion. Follow along on our journey below as we continue to build out these programs and offer you ways in which you can engage and contribute along the way.


Malnutrition is the leading cause of death in children under the age of 5, globally. Vitamin A is the most sustainable and cost effective method to combating malnutrition.

Amazing Grass has partnered with Vitamin Angels to provide pregnant women and young children with life-changing vitamins and minerals. From January 1, 2021 through March 31, 2021, Amazing Grass will donate $1 to Vitamin Angels for each item sold.*

Love Our Planet

We strive to do our part in tackling climate change and reducing our environmental impact.

Amazing Grass has donated to organizations such as the National Sustainable Agriculture Coalition and Tress For the Future.


In today’s world, many kids feel isolation and anxiety. They may envision their future based on limited options they see. Many lack experience taking responsibility to address conflict and challenges. Often, young people grow up unaware of their community’s assets or the power of nonprofit sector.

That’s why, Amazing Grass has donated $50,000 to Learn to Give to help the next generation learn the attitudes and habits of service and civic participation.

Supporting Each Other

Amazing Grass is committed to promoting change and encouraging positivity by supporting our diverse communities and sharing resources and messages that are hopeful, optimistic, and unifying.