Our Roots Run Deep

Back to a family farm in Kansas where our co-founder’s family organically grows and harvests the most nutrient-dense greens on earth. For over 3 generations, they’ve perfected a simple process: slow growth, deep roots and harvesting at peak nutrition. It’s the small details that make a big difference.

Hands holding Grass

A grassroots
movement is born

Brandon shared his family’s passion for greens with his friend Todd. After both experienced, first hand, the Amazing benefits of green nutrition on a daily basis, they set out on a mission to ignite a movement. In 2002, they decided to ditch their morning coffee habit and leave their jobs behind; this is where the seed for Amazing Grass was planted.


Honestly Grown. Thoughtfully Harvested.

Slow Growth

Our grasses are grown outdoors through a cold winter, not in a tray. This allows a deep root structure.

Farm Grass Photo

Honestly Grown. Thoughtfully Harvested.

Deep Roots

A deep root structure allows the grasses to soak up maximum nutrients and minerals from the soils and subsoils.

Honestly Grown. Thoughtfully Harvested.

Peak Nutrition

The grasses are harvested at the crops nutritional peak
and cut just the dark nutrient-rich tips of the blade.

Honestly Grown. Thoughtfully Harvested.

Capture Freshness

Within 90-120 minutes, the grass is dehydrated
and pressed into pellets preserving the raw freshness and whole food nutrition.

Honestly Grown. Thoughtfully Harvested.

Naturally Preserved

Pellets are stored in an underground limestone cave.
Freezing is natures pause button and ensures nutritional properties are preserved.

Honestly Grown. Thoughtfully Harvested.

Fine Grind

Prior to crafting into final products, we fine grind the grasses making the nutrition extremely bio-available and easy to digest.  All these safeguards mean you receive our bottled products nearly as fresh as the day they were harvested.

Fine Grind Background Photo
Smoothie Overhead View
Grass Photo

Simple to Enjoy

Today, we authentically craft our greens with the highest quality, plant-based ingredients in partnership with like-minded farmers from around the world. Each product is certified organic, Non-GMO and provides the whole food nutrition your body needs, taste you’ll love and in convenient forms simple to enjoy.

Just Add Amazing

From nutritious greens to antioxidant-rich superfoods and plant-based proteins, we have a product for all your nutritional needs.

Explore Our Products

Explore Our Products